Global A2 Milk Market By Forms (Liquid And Powder), By Distribution Channel (Supermarket & Hypermarket, Grocery & Convenience Stores, Online Retail And Others), By Applications (Infant Formula, Bakery- Confectionary, Milk and Milk Based, Dairy Products) and By Region (North America, Europe, Asia-Pacific): Global Forecasts 2017 To 2027

A2 Milk Market Overview:

The global A2 milk market was valued at USD 8.5 billion in 2020, and it is expected to reach USD 25.5 billion by 2027, with a CAGR of 17%, during the forecast period from 2021 - 2027.

A2 milk is a cow milk without A1 β-casein proteins. The demand for A2 milk in delivering to newborns and new methodologies embraced by the market players to extend their presence is likely to boost the market growth. A2 milk has health benefits without any issues of acid reflux and bulging and these features are preferred in the expanding interest for A2 milk. An increase in income levels followed by awareness and knowledge of A2 milk, triggers the growth of the market across the globe

Considering the rise in health consciousness among individuals, there has been an increase in demand for healthy beverages that deliver digestive benefits. Consumers demand beverages that are obtained in a sustainable manner, quality of contents with the recognizable ingredients list, and have simplified labels with no additive/preservative in products. This is also one of the most important factors propelling the demand for A2 milk. Dairy by-products made up by using A2 milk, like butter, cheese, ghee, confectionery have gained very high demand. Further, an increase in the number of distribution channels and consumer income uplift the sales of A2 milk.

Coronavirus outbreak is likely to further raise the demand for A2 milk in the global market. An increase in consciousness among people to improve their immunity and prevent from being infected is compelling them to maintain proper diet and lifestyle.

By Product	Powder Liquid
By Application	Infant formula Bakery- confectionary Milk and Milk based Dairy Products
By Distribution channel	Grocery and conveniences store Retail Stores Online Retailing Supermarkets and hypermarkets
By Region	North America Europe Asia Pacific Latin America Middle East & Africa

The unique insights provided by this report also includes the following:

1. In-depth value chain analysis
2. Opportunity mapping
3. Sector snapshot
4. Key Players Positioning Matrix
5. Regulatory scenario
6. Strategies Adopted-Benchmarking Heat Map
7. Market trends
8. Covid-19 impact analysis
9. Product comparison
10. Pre & Post COVID 19 impacts on A2 milk Market
11. Competitive Landscape

A2 Milk Market Segmentation:

Based on product type, liquid A2 milk accounted the highest market share in 2020 and powder segment is expected to grow with high CAGR during the forecast period

The products of A2 milk are characterized based on their nature i.e., liquid and powder. The liquid milk segment had highest market share across the world in 2020 due to its convenience in consuming to the consumers.  Mostly fresh milk is preferred as it extends benefits and nutrients which are required to the body. However, powder A2 milk segment is expected to grow at high CAGR during the forecast period.

Based on application, infant's formula held maximum share in the A2 milk market in 2020

The infant formula segment holds the major market share and is expected to grow more in coming years.  This segment stood to be beneficial to the mothers who are unable to breast feed their new Borns as it helps them to feed their children with same nutrition benefits that of breast-feeding milk and A2 milk, is considered as a great option.

As per the research, it is believed that A2 milk offers varieties of benefits related to the digestion which also include improving tolerance and composition of A2 milk is similar to that of breast milk.

Based on distribution channel: Supermarkets and hypermarkets was the largest segment among others

Supermarkets and hypermarkets represented the largest segment as these stores provide a wider choice of different products from different brands and large amount of shelf space.

Other major distribution channels are convenience and grocery stores, and online/non-store retailing as this helps the customer to discover and compare more options for better product selection. This factor is expected to affect the sales of A2 milk. Online retail shop segment is expected to grow at the highest CAGR during the forecast period.

By region: North America accounted for the largest market share in 2020

 North America held the largest market share in 2020 and is expected to dominate during the forecast period. Increase in health concerns among individuals because of changing lifestyles, diet pattern and increase in the consciousness of ill effects of A1 proteins in this region, is believed to boost the market growth. Local presence of market players and their initiatives to develop various varieties of A2 milk-based products are expected to fuel the growth of this market.

Company Profiles and Competitive Intelligence:

Fonterra Co-operative Group Limited, GCMMF (Amul), PURA, The A2 Milk Company Limited, Taw River Dairy, Dairy Farmers, Jersey Dairy, Freedom Foods Group Limited, Vedaaz Organics Pvt. Ltd., Vietnam Dairy Products Joint Stock Company, Gujarat Cooperative Milk Marketing Federation Ltd., Urban farms, Lion Dairy & Drinks, Ripley Farms LLC, Erden Creamery Private Limited, and Vinamilk are some of the major operating players in the industry. These market players are adopting various strategies to expand their presence in industry.

The report also provides in-depth analysis of market dynamics such as drivers, restraints opportunities and challenges.

Drivers

• Growing awareness regarding healthy lifestyle
• Increase in number of distribution channels and consumer income

Restraints

• Expanding changes saw in the costs of materials
• Milk packaging business sector might be obstructed by variables

Opportunities

• The unexplored market in countries like India and China
• The variations in product portfolio of A2 of Milk such as infant powder, cheese, yogurt, etc.
• Incline of customer towards clean label products due to rising diseases and awareness

Challenges

• Lack of scientific information and reasons regarding the usefulness and quality of A2 milk can hamper the growth of market.

The report also provides in-depth analysis of key market trends:

Sr. No.	Trends	Impact
1	An increase in awareness among people to improve their immunity and prevent themselves from being infected is fascinating them to maintain proper diet and healthy lifestyle	Positive
2	Increasing government initiatives and campaigns towards the awareness and nutritious lifestyle.  For example, the a2 Milk Company first national advertising campaign by stating the benefits of milk and its impact on people lives	Positive

The report also provides in-depth analysis of recent News Developments and Investments:

1. In December 2020, The a2 Milk Company has signed binding agreements to acquire 75% interest in Mataura Valley Milk (MVM), a New Zealand-based dairy nutrition company. This agreement will further help to boost relationships with key strategic partners in China
2. In May 2021, Mr Milk brought farm-fresh and pure A2 cow products to Mumbai, India also Mittal Group announces their expansion of products across city lines

Company Profiles and Competitive Intelligence

The key players operating in the market are:

1. GCMMF (Amul)
2. Erden Creamery Private Limited
3.  Freedom Foods Group Limited
4.  Lion Dairy & Drinks
5.  Provilac Dairy Farms Pvt. Ltd.
6.  Ripley Farms LLC
7.  Taw River Dairy
8. The a2 Milk Company Limited
9.  Urban Farms Milk
10.  Vinamilk

Frequently Asked Questions (FAQs)