The Global Baby Food Market was valued at US$ 71.2 Bn in 2020 is expected to reach US$ 102.9 Bn by 2027, with a growing CAGR of 5.5% during the forecast period.
In addition to the breast milk, other nutrients can be provided to the babies in their diet in the form of soft, solid, or semisolid powdered food. Powdered food is mixed with liquid such as water or milk and can be feed to the babies. These types of products are known as baby food products. Moreover, it also provides additional nutrients to the baby during development phase; however, breast milk is exclusively best option that can be consumed by babies till six months. Ongoing research has proven that introduction of multiple food together is safe and healthy, and this may help to build immune system and develop low risk of food allergies.
In recent years, there has been a huge development and launch in baby food and nutrients market. The food comes in varieties of flavour, colours that are ready to eat or it may be table eaten by family that has mashed or broken down. These products come in attractive packaging which bring down attention of consumer towards it.
Generally, babies are fed with soft, crushed home cooked food in many regions of the world. However, growing urbanization, rising in disposable income, upgradation in living style, increase in awareness regarding various edible options available for babies and rise in consumption of packed food in societies, drives the growth of baby food market. Moreover, growing alertness regarding diet and healthy food, increase in organized retail marketing, rise in working women population and constraints of time for feeding which are considerably the major factors that boost the growth of baby food market.
By Product Type
By Distribution Channel
By Region
The unique insights provided by this report also includes the following:
Based on product type, milk formula accounted the highest market share of about 62% in 2020 and expected to grow more during forecast period due to rise in disposable income drives the growth
Based on type of product, baby food market is broadly segmented into milk formula, dried baby food and prepared baby food. Milk formula held major market share of about 62% in 2020 and expected to increase more during the forecast period. This is due to increase in incidence of lactating issues in mothers due to external factors. Moreover, it also helps to increase the adoption of milk-based products for infants and drives the revenue of this segment in baby food market.
During Covid-19, when mothers were not able to feed their infants, milk-based formulas were used to feed babies. This factor had positive impact on milk formula segment and growth of baby food market. Other factors driving the global baby food market includes increase in manufacturing units and funding for research and development. Moreover, changing lifestyle and standards, adoption of supplementary products triggers the growth of baby food market.
Based on distribution channel, supermarket segment held significant market share in 2020 due to availability of large variety of products at one place
Based on distribution channel, baby food market is broadly segmented into Supermarkets, Small Grocery Retailers, Health and Beauty Retailers and Online Retail Stores. Supermarket accounted the highest market share in 2020 and expected to increase more during forecast period. This is due to availability of more than one brand, where consumer get multiple choices of brand followed by convenient timing for marketing. Moreover, some brands have company representatives in supermarket for briefing the products to the consumer. This process eases the product selection for the customer.
However, online or e-commerce industry is expected to grow fast with the highest growth rate during forecast period. This is due to presence of offers on the products help to grab the attention of consumer towards online shopping. Followed by availability of products at affordable prices and price off scheme, tends to gain more demand for this segment and ultimately led to increase the growth of baby food market. Online shopping or e-commerce has gained huge importance during covid-19 pandemic, when the entire world was locked down and restrictions were prohibited on marketing.
Based on geographical region, Asia-Pacific dominated the baby food market in 2020 due to increase in birth rate and rise in disposable income
Based on region, Asia-Pacific dominated baby food market in 2020. This is due to increasing number of birth rates and rising demand for food and essential products. This region has eventually promoted the use and demand for baby food products and milk-based formulas for infants. Further, increase in research and development centers, rising government spending on food and healthcare, growing disposable income in this region surge the demand for baby food market. Developing countries such as India, China and Mexican, where there is high birth rate, creates opportunity for key players for development of more high-quality products and enhance the growth of baby food market in this region. Asia-Pacific contribute about 41% of market share in 2020 and expected to grow more and continue its dominance during forecast period.
The report also provides in-depth analysis of baby food market dynamics such as drivers, restraints, opportunities
Drivers
Restraints
Opportunities
Covid-19 outbreak had experienced positive impact on baby food industry as it has highly affected the industries in terms of growth, economy, health and mental wellbeing of every individual. In this challenging situation, every industry is trying to provide the best services in terms of quality and safety. During covid-19 pandemic, government permitted transportation and supply of essential goods across the globe. This created an opportunity for the retailers and manufactures to increase their sale of baby food during the pandemic time. In such crucial times, when mothers were diagnosed with covid-19 and they were not able to breast feed their infants, baby food helped them to nourish their babies and provide essential nutrients to boost their immunity system. Companies manufacturing baby food and snacks products were allowed to supply and sale their products across regions during pandemic times. However, later the growth of baby food industry slowed down due to scarcity of raw material and supply chain affected due to restrictions on movement and lockdown condition. There was disruption in manufacturing, supply chain facilities and consumer spending due to financial crisis.
Moreover, the growth in baby food industry is expected to thrive, as manufacturers are trying to develop baby food products by using supplementary and key ingredients such as human milk oligosaccharides and probiotics in order to boost immune system and provide necessary nourishment for infancy.
The report also provides in-depth analysis of key trends in baby food market
| Sr. No. | Trends | Impact |
| 1 | Covid –19 has positively affected baby food industry, as this pandemic created a need for baby food products across the globe. This helps to enhance the sales of baby food products in the market. | Positive |
| 2 | Insufficient raw material and disruption in supply chain and manufacturing segment has badly affected the sales of baby food market. | Negative |
| 3 | Increase in government initiatives, development in innovative techniques and use of supplementary and key ingredients, helps the baby food market to sustain during pandemic. | Positive |
The report also provides in-depth analysis of recent news developments and investments
The key players operating in the market are:
Priyanka has been writing chemicals & material market research reports for the last 12 years. A post-graduate, her specialization is in the chemicals sector. Preparing end-to-end reports covering minute details for market insights, competitive intelligence and trend analysis in the CMFE sector.
Research Methodology
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